The Linden Apotheke is an old-established pharmacy in Ludwigsburg. It has chosen to specialize in naturopathic products and natural cosmetics in response to the growing pressure of competition in the pharmacy market. The remodeling of the pharmacy’s interior serves to underscore and substantiate this positioning. The pharmacy’s main focus should be communicated and made tangible within the space in a striking and compelling way – without creating a superficial, promotional style. At the same time, the task was to create additional possibilities of presenting shop merchandise in the shelving space behind the counter and the self-service area..........
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